Building Partnerships In Mobile that Drive Real Growth

Holiday Marketing: Week 11

It's not just all about Google and Facebook.

Partnering with publishers from a mom blogger to big media sites can be powerful new channels to explore with affiliate systems and other deals. Learn from experts at Groupon and Jet about how they're building their products thinking about partnerships with other brands as a core acquisition lever.

Brand partnerships that align complementary services create both value-added opportunities for consumers and a new channel to drive acquisition and revenue. Mobile, however, presents unique challenges to creating these at scale. Come learn from mobile commerce leaders about how they’ve built and added partnerships to their mobile marketing mix, creating delightful user experiences and an efficient, high converting acquisition channel.

Panel Includes:

Brian Fields, VP Strategic Partnerships @ Groupon

Lauren Picasso, Director of Marketing @ Jet

Moderated by:

Mike Dudas, Co-Founder and CRO @ Button

Exclusive offer

The world's leading community for growth-focused marketers.

Subscribe to a hand picked round up of the best customer acquisition & retention links every week. Plus, original essays, and invitations to special events. Free.

12 Weeks of Christmas Marketing

Hosted by Adam Lovallo from Grow.co on December 11th, 2017

Exclusive offer

The world's leading community for growth-focused marketers.

Subscribe to a hand picked round up of the best customer acquisition & retention links every week. Plus, original essays, and invitations to special events. Free.


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Subscribe to a hand picked round up of the best customer acquisition & retention links every week. Plus, original essays, and invitations to special events. Free.