Partnering with publishers from a mom blogger to big media sites can be powerful new channels to explore with affiliate systems and other deals. Learn from experts at Groupon and Jet about how they're building their products thinking about partnerships with other brands as a core acquisition lever.
Brand partnerships that align complementary services create both value-added opportunities for consumers and a new channel to drive acquisition and revenue. Mobile, however, presents unique challenges to creating these at scale. Come learn from mobile commerce leaders about how they’ve built and added partnerships to their mobile marketing mix, creating delightful user experiences and an efficient, high converting acquisition channel.
Brian Fields, VP Strategic Partnerships @ Groupon
Lauren Picasso, Director of Marketing @ Jet
Mike Dudas, Co-Founder and CRO @ Button
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